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Want to be rich and famous? Get baking!

Soggy bottoms, collapsed soufflés, and Paul Hollywood’s ruthless comments always guarantee a truly unmissable Great British Bake Off series.

Peter Sawkins has been crowned the winner of the Great British Bake Off 2020. The 20-year-old finance student from Edinburgh has demonstrated baking expertise far beyond his years throughout the show, and becomes the Bake Off’s youngest ever winner.

Whoever wins the baking crown stands to gain fame and fortune beyond their wildest dreams.

The popular TV show catapults winners and runners up into stardom, ranging from book deals, TV shows, and even businesses. It’s fair to say that these amateur bakers soon see their popularity and bank balances skyrocket.

Nadiya Hussain

At the top of the list is Nadiya Hussain who takes the number one spot as the most successful bake-off winner in the Celebrity Chef Credit Report, scoring 91 out of 100. 

Judges and presenters of GBBO

Nadiya has since written various newspaper columns, fronted the TV show ‘The Chronicles of Nadiya’, appeared in over 115 TV shows, and become a guest presenter on Loose Women. 

She has released seven cookbooks to date of which one was a best-seller.

Her biggest accolade to date was being selected to bake Queen Elizabeth’s birthday cake when the monarch turned 90 in April 2016. 

In second place is cooking wiz and fashion icon, Candice Brown, scoring 76.5 out of 100 in the report. 

Candice Brown

She left her job as a PE teacher to pursue a career in baking and during her time on bake-off she was named star baker three times, more than any other contestant in the series. 

Since being crowned the winner of series seven (and the last winner from the BBC version of the show) she has landed the role as a columnist for The Times and has released a cookbook featuring comfort food recipes. 

In 2018 she took part in the reality TV show Dancing on Ice as well as appearing in over 58 TV shows since winning her series of Bake Off.

However, it has been a difficult year for Candice, as she secretly split from her husband-of-two-years Liam Macaulay earlier in the year. 

As the most recent series draws to a close, the personal finance experts at have crunched the numbers to reveal which Bake Off contestants have been the most successful.

The Top 10 Most Successful Bake Off Contestants Ranked:

  1. Nadiya Hussain – 91
  2. Candice Brown- 76.5
  3. John Whaite – 68
  4. Edd Kimber – 60
  5. Kim-Joy Hewlett – 57
  6. Ruby Tandoh – 49.5
  7. Frances Quinn – 44.5
  8. Nancy Birthwhistle – 44.5
  9. James Morton – 41.5
  10. David Atherton – 39.5

Success Factors:

  1. Number of published books (via Goodreads)
  2. Social media influence (via Instagram)
  3. TV appearances (via IMDB)
  4. TV career length (via IMDB)
  5. Number of searches and volume (via Google Trends, Ahrefs)
  6. Cookbook average ratings (via Goodreads)

Commenting on the results of the Celebrity Chef Credit Report, Salman Haqqi, personal finance expert at explains how celebrity chefs are cooking up a storm outside of the kitchen: “Celebrity and wealth used to be the exclusive domain of actors, singers, and sports stars, but in recent years there is plenty of cash in cooking and baking because of the increased appetite for food shows.

“As the world’s culinary experts consolidate their TV appearances, recipe books and expand their brands on social media, it’s fair to say that the top cooks are feasting on the money they are making from their fame.

“Whether it’s their hypnotising cooking skills or their harsh but entertaining reviews, celebrity foodies are much more than just skilled in the kitchen”. 

Diane Cooke
Diane Cooke is a three times award-winning journalist who has worked for UK national/regional newspapers, magazines and websites.

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