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Suffering swipe fatigue? Sisters launch dating app which puts personality first

Two sisters have launched a dating app which prioritises personality over looks based on a scientific test, created in the 1940s.

So Syncd is aimed at deeper daters using a unique algorithm that matches compatible personality types based on the respected Myers-Briggs test to match people looking for love.

In the past, this test has mainly been used in the business world but a wider fascination with Myers-Briggs is suddenly booming.

Google searches for ‘MBTI’ (Myers-Briggs Type Indicator) are at an all-time high and doubled in 2020.

Created by London-based sisters, Jessica and Louella Alderson, So Syncd’s goal is to cut through the noise and match partners on the basis of more than just a couple of photos.

“Our aim is to help people connect on a more meaningful level,” says Jessica Alderson, CEO and co-founder of So Syncd. “So Syncd is set to change the dating landscape with a dynamic, authentic and unique approach.”

Already it has been a roaring success with tens of thousands of people joining in a short space of time. The gender split on the app is equal which is a huge bonus for all sexes when most dating apps are dominated by males.

Even better, the matching algorithm has proven to work. So Syncd has connected over 650 couples already, including a number of marriages.

“Matching people using personality types is such a powerful concept. So Syncd helped us find love, even in this difficult time,” says Indy who recently married her partner she met on the app.

The idea for So Syncd was born when Jessica (personality type INFP – the introvert of the two), broke up with a long-term partner and wanted to understand what went wrong.

She had been working at an investment bank (Morgan Stanley) for five years and decided to take a year out to travel and learn about personality type compatibility.

After she returned from her trip, she was explaining the idea of finding love through personality matching over a few drinks in a London bar with Louella (personality type ESFJ – the extroverted social butterfly of the siblings) and the sisters realised that there was undoubtedly a better way to find love online and avoid the dreaded swiping fatigue.

Louella, while being sceptical at first, became convinced of how accurate and successful the personality-matching concept was when she and Jessica applied the unique algorithm to their friends and Louella’s own successful relationship. It turned out that she had been in a long-term relationship with her perfect So Syncd personality match.

At the same time, Jessica came to the realisation that she had dated all 16 of the Myers-Briggs personality types, resulting in love, heartbreak and too much time wasted on bad dates with incompatible matches.

On that evening, Jessica and Louella, having had one too many cocktails, came up with the idea of So Syncd.

Deeper dating is encouraged by promoting self-awareness and personal development, which leads to healthier, successful relationships.

The app works by asking you to take a five-minute online test to work out your Myers-Briggs personality type. Then the algorithm will match compatible partners based on many different elements and gives a percentage chance of a great connection.

“We match people who have just the right amount of similarities to form a strong connection and just the right amount of differences to create that spark. We have been studying personality type compatibility for three years now and that’s what we’ve found works best,” explains Louella, COO and co-founder of So Syncd.

The founders of So Syncd host a podcast called Personality Love Lab that delves deeper into the dynamics of personality types and love. It is available on Apple Podcasts, Google Podcasts and Spotify.

Diane Cooke
Diane Cooke is a three times award-winning journalist who has worked for UK national/regional newspapers, magazines and websites.

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