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Luxury chocolatier unveils £32.95 vegan Easter egg – flavoured with tomato, beetroot, sweetcorn, spinach and carrot

We’d all like to think that chocolate could make up one of our five a day. But a luxury chocolatier has made it a reality.

The vEGGie, vegan Easter egg at £32.95, made by London-based Rococo Chocolates, is accompanied by six vegetable-shaped chocolates in three flavours.

The unusual-flavoured egg has been designed as an alternative for customers looking for something a little different this Easter.

The one-of-a-kind treat, which is sold exclusively on, is made by hand in small batches in Rococo’s London kitchen using quality, ethically-sourced ingredients and crafted with minimal processing to ensure its exquisite taste.

Mireille Discher (pictured), head chocolatier at Rococo Chocolates, said: “Flavour is at the heart of our craft, and we always strive to create innovative new products that push the boundaries of chocolate.

“We welcomed Amazon’s challenge to create The vEGGie, incorporating five popular vegetables with our signature vegan chocolate to make a tasty and intriguing treat.

“You really can taste the underlying vegetables, and we’re excited to hear what people think about it.”

The company has been making chocolate for more than 38 years for its five London stores.

The egg is housed in a sustainably-sourced box, made in the UK, which is decorated with Rococo’s design.

James Bate, director of grocery at, said: “This Easter, we’re delighted to team up with small British chocolatier, Rococo Chocolates, to launch The vEGGie, a must-try for those with adventurous palettes.

“Whether you’re a committed vegan or fancy a blind taste test with your family, The vEGGie is sure to make it a memorable egg hunt.”

Rococo Chocolates is also offering a range of other Easter treats on, including its Dark Chocolate Egg with Rose and Violet Creams, and Milk Chocolate Honeycomb Egg with Honeycomb Chunks.

Diane Cooke
Diane Cooke is a three times award-winning journalist who has worked for UK national/regional newspapers, magazines and websites.

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