With pubs and restaurants again closed across the country, the People’s Choice Wine Awards is aiming to bring a bit of much-needed cheer by going ahead with a virtual awards ceremony after a socially distanced judging process.
And this year, The Best Life Project has sponsored the BEST SPARKLING WINE: REST OF THE WORLD category.
Now in their 4th year, the People’s Choice Wine Awards are judged by enthusiastic everyday wine drinkers with the assistance of expert tasters. This year’s awards are being conducted via online tastings and socially distanced judging.
The shortlist includes new celebrity labels from Kylie Minogue and Graham Norton plus a huge range of wines that are widely available from supermarkets, online and independent retailers. New for 2021 is the People’s Choice Spirits Awards – with just eight categories this year covering gin, rum and whisky.
The PCWA categories reflect real world ‘drinking moments’ – when everyday wine drinkers are most likely to enjoy a glass or two with friends or family. This year’s 26 categories include Reds for Easy Weekday Meals, Whites for Aromatic and Asian Cuisine, Mindful Drinking (reduced alcohol wines) and – somewhat poignantly in the current context – Big Night In.
More than 120 wines made it to the shortlist – including new wines launched by Kylie Minogue, Sarah Jessica Parker, Graham Norton and Sir Ian Botham.
The shortlisted wines range from Bargain Buys under £7 to a £35 English fizz and a luxurious £80 Australian Cabernet Sauvignon to mark those special occasions or family celebrations.
The shortlist is available online here: https://peopleschoicedrinksawards.com/pcwa/2021-finalists/
The PCWA are judged by hand-picked, enthusiastic wine consumers chosen via an online application process alongside qualified industry experts in the first round of judging. Although many of this year’s sessions took place online – with the wines shipped to judges around the UK – physical judging sessions were conducted within strictly socially distanced environments over two days.
Enthusiastic wine drinkers can get involved in this year’s awards by nominating their favourite wine retailer with categories for Best Supermarket Retailer, Best Independent Retailer and Online Retailer with online voting open now at: https://peopleschoicedrinksawards.com/pcwa/vote/
PCWA director Janet Harrison said: “We have had to think creatively this year! Most of our sessions have been smaller in number and spread over many days (normally we have around 100 people in one room over two days.) We’ve also had to run virtual judging sessions over zoom with samples being delivered to groups of judges.
“With more than double the number of entries this year and so many events in the hospitality sector cancelled over the last year, we felt it was important to go ahead with the awards ceremony and look ahead to times when we can meet up and enjoy a drink together again.
“We hope everyone in the hospitality industry will join wine enthusiasts at home to enjoy a glass or two in front of their laptop, tablet or Smart TV as we reveal the winners.”
Hosted by BGT Finalist Steve Royle and wine presenters The Three Drinkers, the online awards ceremony will take place on Monday, February 8. The winner of the PCWA’s special ‘Wine Passion’ video award will also be judged and revealed on the night. This category highlights the sheer hard work, dedication and passion which goes into creating every bottle of wine.
The People’s Choice Wine Awards was created in 2017 by Janet Harrison of Cracking Wine and Judy Kendrick, MD of ‘common sense’ wine marketing consultancy JK Marketing.
The People’s Choice Wine Awards is the only UK-based national wine awards dedicated to and judged by wine consumers with help and support from industry professionals. They are designed to accurately reflect how the average drinker in the UK chooses and enjoys wine.
The award categories reflect the buying decisions of the average consumer and cover all types of wines and occasions. Submission numbers to the competition have grown 100% year on year.