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How the humble tinny is taking away temptation to quaff the whole bottle

Hands up those who have tried wine in a can? For those with their mitts firmly by their sides, you are missing out on the latest and possibly fastest growing wine trend around (you can thank me later).

Luckily for millennials, the ghost of Watney’s Party Seven doesn’t even enter their consciousness when thinking about canned beverages suitable for parties and outdoor drinking. For those, like me, who still have that image imprinted on their memory, you really need to give them a try.

Why so popular? Well, each 250ml can is very portable and can fit comfortably in most handbags or large pockets, has great environmental credentials (lower carbon footprint compared to plastic or glass bottles), is quicker to chill down and keeps the wine fresh. Plus, you don’t have the temptation to drink the whole bottle!

As lockdown rules are easing and garden get-togethers are all the rage, it is a perfect ‘carry out’, with no need to take a glass and corkscrew. They also look pretty cool too – hell, you wouldn’t even need the paper bag if solo drinking on a park bench.

Reserve Wines has launched its own exclusive range of canned wines called First Crush, produced in South Africa. Owner Kate Goodman makes the point that “it allows consumers to experiment more with styles and grape varieties that they aren’t familiar with and can be enjoyed any time”. Their range of styles including Chenin Blanc, Syrah, Rosé and Albarino can be found here.

Another great brand to look out for is Copper Crew. Their rosé won a Gold Commendation in the Great Outdoors category at the People’s Choice Drinks Awards earlier this year.

The company, formed by proud redheads and best friends Oli and Theo is also picking up lots of great coverage and medals for their wines, even when judged alongside bottled equivalents. Their quirky, fun website sharing their rollercoaster journey in the wine trade is honest, authentic and something which is obviously appealing to a new generation of wine drinkers. How refreshing (every pun intended!) You can buy their wines here.

I don’t think anyone is suggesting that they will replace your aged bottle of Bordeaux, saved for a special romantic dinner and at around £4 per can, or thereabouts, they aren’t an inexpensive option either.

But for popping open a ‘Friday tinny’ on the way home from work (à la Diane Abbott) or gathering inside a B&Q gazebo, come snow or sunshine, for a much-needed reunion with friends, you really can’t beat them – they do exactly what they say on the tin.

Janet Harrison
Janet Harrison runs Cracking Wine, providing fun and informal wine tasting events in the North of England. She is also founder of the People's Choice Wine Awards.

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