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Du-Bye: Jet-setting influencers losing followers in lockdown

Fitness influencer, Sheridan Mordew, appeared on This Morning on Monday claiming that her trip to Dubai was necessary because she sees herself as a ‘key worker’.

It was clear the UK public did not agree, as #Dubai was trending on Twitter within minutes of the interview airing live. But she is not alone.

Since lockdown 3.0 began for the UK, plenty of influencers decided that the UK’s dreary weather wasn’t for them and made their way to a sunnier climate – gracing their followers with images of sun, sea and sand. But much like a big gulp of sea water, it left a bitter taste in more than a few peoples mouths. 

SlotsUp has used social blade to analyse the follower count of a number of popular UK reality TV influencers to see whose followers decreased the most after their trips to Dubai.

These influencers have not only lost followers but potential income. SlotsUp calculated that Amber Gill may have lost around £320 per post due to her loss in followers, and Wes Nelson around £130 per post.

It’s not just about money per post though, many companies may also think about distancing themselves from these influencers if large chunks of their audiences are tuning out.  So, will the ultimate cost of leaving the country make other influencers think otherwise before checking into Heathrow? Only time will tell, if social media doesn’t get there first.

Maybe these celebs would have been better off staying in with a cup of tea and a Hobnob after all. 

To see more of the methodology click here.

Diane Cooke
Diane Cooke is a three times award-winning journalist who has worked for UK national/regional newspapers, magazines and websites.

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