Anna Szczerba is a former lawyer and now CEO and founder of Annabelle Minerals, a brand that creates minimalistic, natural products that benefit the skin.
1. What has been your Best Life Project to date?
Creating a community interested in natural formulas and ingredients. I am, hands down, the number one fan of natural beauty. Knowing that the community with a similar approach to the topic, grows everyday makes me happy and motivates me.
2. The unknown … what challenges did you have to overcome?
Turning a hobby into a business. It is a dream of many and I am one of the lucky ones who has succeeded.
3. In hindsight…..what would you do differently?
A more diverse shade offering. Now that we are selling worldwide, we want to adjust more and more to our customers’ needs.
4. Next steps?
With a holistic approach to beauty, I want to create effective and carefully selected skincare products that will complete your beauty routine along with mineral makeup.
5. What lifestyle changes has lockdown made you consider?
A daily conscious skin care routine as opposed to spending hours in professional beauty salons. As well as systematic yoga and meditation sessions instead of the gym. I like to plan the day to find time for all of the above as I believe these small steps eventually add up. That is my path to personal success.
6. Kissing frogs …. is there an unexpected person who has helped you and, if so, how did they do it?
Ex-boyfriend who dumped me for Miss Poland. But before he did, he lent me the money for the first batch of products.
7. My Inspiration ….who or what inspires you?
Ayurveda, herbal medicine, orthomolecular medicine, huna.
8. How do you relax or do you struggle to relax?
I’m a sucker for reading in the bath. I especially enjoy reading everything related to taking care of my skin and body whilst using aromatherapy and nourishing my skin. I also try to find some time for face and skin massage.
9. Guilty secret pleasure?
I sometimes cannot resist sweets although I am completely aware of the awful impact sugar has on our bodies and skin condition.
10. Words of wisdom
Start taking care of yourself by supplementing the deficiencies in the body with vitamins and amino acids, also bet on antioxidants and adaptogens, only a nourished and healthy body can be beautiful.